Iknowlee is actually a name which is directly inspired by mispronunciation of my birth name Helicia. After constantly hearing various versions of my name, I decided to stick with the common and simple nickname Lee. Eventually the nickname stuck and people began to say, "Oh, I know Lee!" Hence the beginning of the brand "Iknowlee"
After graduating college with a Bachelors Degree in Graphic Design, like many others I was unable to find a suitable career in my field but I was still extremely interested in the "Arts". I used that interest and knowledge to began my YouTube channel. The basis of my brand is centered around natural hair with over two hundred thousand collective followers. During the birth of my channel natural hair was not a 'thing'. My original goal was to document my journey going natural, starting off with cutting all of my hair off. That's exactly what I did! As my channel began to evolve, I added additional content involving beauty, fashion, travel and lifestyle. My channel embodies me; Everything I stand for and everything I believe in.