The brand "Iknowlee" is inspired by a mispronunciation of Helecia's birth name. After hearing various versions, Helecia decided to stick with "Lee," and people began saying, "Oh, I know Lee!"
She graduated with a Bachelors Degree in Graphic Design. While unable to find a suitable career in her field, she was still extremely interested in the "Arts." This led to the birth of her YouTube channel. Her brand is centered around natural hair and has 200,000+ collective followers.
For Helecia, creating her own collection is beyond exciting. Her channel embodies her -- everything she stands for and everything she believes in. Her hope is to capture her passion within the line.